Monday, July 25, 2011

Some Thoughts on Your Business For the Start of the Work Week - Not Only for Photographers

Welcome to the start of another work week.

As work is on my mind, as well as my photography, I came over to the office this morning and flipped through the slides in my "The Business Side of Photography/Social Media Marketing" class for my October creativeLive class.

Above is one of the slides. It outlines what I recommend photographers do each and every day, if possible. Basically, the objective is to drive folks (customers) to your blog through various means. I say blog rather than blog/site because my blog is my site and I think blogs are more important (and easier to manage) than web sites.

Yes, all this stuff takes time, but as I talk about in my class: "You have do to what you don't want to do  to do the things you want to do."

Another one of my quotes: "It takes a lot of peanuts to feed an elephant." With that quote, I talk about the importance of having affiliate/associate programs.

Above is another sides from the class. Here I talk about the importance of thinking internationally - if you have a product or service to sell internationally. This screen grab is from AppVis, a program I use to check the sales of my apps . . . yes daily :-)

If you don't offer international products/services, think locally. In both cases, here is one of the keys to being successful: Know Your Audience.

Above is another slide from the class. It drives home the point that we are all in this together, and that we need to network and share.

Well, that's it for now. I need to follow the advice I give in the opening slide and get to work!

Explore the light,

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