Tuesday, December 14, 2010

The Making of An App - Behind the Scenes with Light It!

Just a quick (and big) "thank you" to all those who attended yesterday's "The Making of An App" preso at B&H in NYC. The two-hour preso focused on how my Light It! app was conceived, shot, edited and finally ended up on the iTunes store and on the iPad and iPhone.

I talked about different lighting techniques, as well as some of my personal philosophies for photographing people.

Emmy-award winner David Leveen, who shot all the videos for the info-packed and interactive app, talked about shooting and editing the HD videos, as well as what's needed to create a cool app.

Our app developer, Craig Ellis of Great Oak Software, could not make the event. He was at Apple headquarters in Cupertino, CA. In his absence, David gave Craig's insightful preso.

So here is a question: Would you be interested in seeing an app on the making of an app? Hey, if the coffee-table book on coffee tables worked for Kramer, we figure this idea just may fly. Let us know by posting a comment here on my blog so we can track.

To learn more about the app, click here to see our intro movie.

Our next app - which will also be available as a DVD? Fashion, Beauty and Glamour - Light it, shoot it, process it. Interested?

Click here to see all my apps.

Explore the light,

P.S. Here is a quick lighting tip: Watch for reflections - on shiny surfaces and on glasses. They may add to or detract from a photograph. Photographs by Vered Koshlano.

1 comment:

Anonymous said...

I would be interested in seeing an app that describes the process and shows the steps necessary to create an app. I think there are a lot of people who might have a unique idea that would make a great app, but have no idea how to get started with it (myself included). I think the app would do well as long as it can be applied to creating any app; not just how the LIGHT IT app was created. Maybe you show the steps and provide contact information for people who provide services we are unable to do ourselves? Sounds like you have a great idea though. -Keith Plumstead