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Today, Social Media Marketing is marketing. Now, more than ever, photographers, as well as all those involved in all creative endeavors, need to market their work, locally, nationally and internationally. That’s the focus of my new and comprehensive app: Rick Sammon's Social Media Marketing for Photographers.
This app, basically a short course on the business side of photography, is a set of five Quick Time movies, narrated and illustrated with original pictures by . . . me!
This app was co-developed by Juan Pons, the co-founder, along with yours truly, of the Digital Photo Experience.
Social Media Marketing for Photographers is my second app. My first app, co-developed with Dr. Dave Wilson, is Rick Sammon's 24/7 Photo Buffet. This app is basically an e-book - with text/photos/videos - that you have in your pocket, 24/7. It was a Staff Pick on the iTunes store for several months.
Social Media Marketing for Photographers is an audio/video recording of my Keynote presentation, which I presented at the Palm Springs Photo Festival, on social media marketing. It's like taking a private 1.5-hour lesson on this all-important subject.
Hey! If this stuff works for me, it can work for you!
Part 1 – 24 minutes
Part 2 – 26 minutes
Part 3 – 17 minutes
Part 4 – 12 minutes
Part 5 – 11 minutes
Total: 90 minutes.
I recommend that you watch the movies in order to get the most out of the app.
Also: read the Read Me page before you get going.
I cover social media marketing tools such as Twitter, Tweetdeck, Google Analytics, Quitter and more. I try to get you to think about marketing your work daily. I also touch on traditional book publishing and apps.
In addition, I have included a few of my favorite photography techniques - because after all, you are, first and foremost, a photographer. Right?
The app is packed with marketing tips illustrated with my photographs that actually relate to the tips. I feel that this approach makes learning fun. So, you will find more photographs that charts and graphs in this app.
I have also included some of my favorite photography tips, and a few pages from my book, Life Lessons We Can Learn From Mother Nature.
To celebrate this app, I am giving away eight codes! Grab one while you can:
To order the app, go to iTunes and type in Rick Sammon in the Search Window.
Explore the light - and explore social media marketing and grow your business!
P.S. From 1980 to 1990, I was the Vice-President, Group Supervisor on the Minolta camera account at Bozell & Jacobs - one of the largest agencies in the world at the time. I still use some of the same marketing techniques that I used way back then. However, no more suit and tie for me!