Thursday, May 13, 2010

Perception and Imaging

One night in Beijing last month: Our workshop team is on the way to a restaurant (Chinese, of course) when I spot this ad out the window of the bus. Because we were on a workshop, I thought it would be fun to take a quick snapshot of the billboard - which appears to say Work Shop.

After the 87 course (seemed like it anyway) dinner, we went back to the hotel to check out the day's images. Upon closer examination of my snapshot, I realized the creativity that went into the ad - and the techniques (plural) that the art director used to draw attention to the ad.

Look closely. :-)

This is the kind of thing my friend, Dr. Richard Zakia, who taught at RIT, talks about in his wonderful book, Perception and Imaging. It's a must for all photographers. You will see the world differently after reading his book. You may shoot differently, too.

Explore the light,


dario said...

Great spotting Rick! took me a while to "read in between the lines". Dario

Eric Bennett said...

Thanks Rick. Nice example of some great advice!